Digital Media Assistant

Earlier, as a Digital Media Assistant at Passion Point Media from Jan 2020 to Dec 2021, I crafted budget-friendly social media campaigns, built an online community with data-driven content, and analyzed metrics to guide audience engagement.

• Oversaw communication strategies and engagement for four brands,
  providing daily social media listening reports to enhance brand
  awareness
• Responded promptly to comments and messages, addressing customer
  complaints by managing direct relationships with both consumers and
  clients and analyzed customer feedback and data to extract content
  creation and strategy
• Strategically crafted and oversaw marketing budget, maximizing
  resource efficiency and enhancing ROI for high-impact social media
  campaigns aimed at boosting brand awareness and reach
• Developed and executed a comprehensive Community Engagement
  Strategy, coupled with a Social ROI Reporting Strategy to quantify
  success and guide future initiatives
  

Junior Marketing Executive

Previously, as a Junior Marketing Executive at City Mart Holding Company in Yangon from Jan 2022 to Mar 2024, I led campaigns that boosted brand presence, including  Summer Fashion Competition, Traditional Food Event and a viral Supermarket Anniversary TikTok campaign that increased sales by 20%. I also launched a City Express franchise program, collaborating on store openings and seasonal events.

• Actively contributed dynamic marketing strategies and campaigns,
  resulting in a 20% sales boost and a promotion for outstanding
  execution of Summer Fashion Competition, Food Fair Events, New Store
  Openings, and a viral Supermarket Anniversary TikTok Campaign
• Orchestrated and participated in a variety of marketing activities,
  events and collaboration with social influencers and food bloggers to elevate brand awareness.
• Drove digital marketing efforts by managing social media design,
  content calendars, copywriting, and ads placements across online and
  offline platforms, ensuring impactful execution and distribution of
  marketing materials.
• Analyzed sales data to develop performance-boosting strategies and
  conducting market research to uncover growth opportunities and
  promotional initiatives
• Worked closely with the designers for the design of campaign
  promotional materials and collaborated with stakeholders, vendors, and
  cross-functional teams to ensure the success of marketing activities and
  to strengthen the company's market presence

Marketing Coordinator

In March 2024, I joined Eastman Automotive and Power as a Marketing Coordinator for the Middle East Market, leading B2B social media campaigns on Facebook and WhatsApp to generate leads for solar related products and automotive products. I coordinated key events, including the Jordan Solar Energy Expo launch and a showroom opening in Lebanon, while aligning marketing and sales with promotional materials like banner, signboard, brochures, etc.

• Manage marketing initiatives and regional social media accounts for
  B2B in the Middle East emphasizing lead generation campaigns
  through Facebook, Instagram and WhatsApp
• Oversee marketing collaterals for Middle East countries, including
  videos, project spotlights, brochures, and social media designs
• Assist with coordinating involvement in exhibitions and events,
  successfully participated in Jordan Solar Energy Expo and opened
  Lebanon New Showroom
• Serve as a liaison between marketing and sales teams, ensuring
  seamless communication and alignment of objectives

Marketing Specialist

Currently I am working as a Marketing Specialist at EMI Worldwide Real Estate, I developed strategies for brand awareness, ads placement, social media management, audience engagement and lead generation, optimized social media for brand visibility, managed website content, and ensured consistent messaging to strengthen brand recognition. 

• Spearhead comprehensive marketing strategies, including campaign
  planning for engagement, lead generation, and brand awareness and
  optimize social media channels.
• Conduct market research and competitive analysis to identify trends and
  opportunities, adjusting strategies as needed.
• Develop and manage the marketing budget, including R&D, ROI, and
  profit-loss projections.
• Track and report the effectiveness of marketing campaigns to the
  executive team, using data insights to optimize future initiatives.
• Continuously evaluate market developments, identify new customer
  opportunities, and adjust strategies accordingly to maintain competitive
  edge